El meme en internet

Usos sociales, reinterpretacióny significados, a partir de Harlem Shake

Abstract

Internet memes are addressed as expressive signs used within online forums and social network sites. Based in a proposed conceptual definition for this phenomena, the signification of the Harlem Shake meme is inferred from the expressions observed in a group of the Coahuila´s Autonomous University Communications’ students. The aim was to identify its meaning, as well as the affiliation sense that prevails in reference to the interpretative communities that use, incorporate and re-elaborate this meme. Main results suggests that, when participating in such re-elaboration, this represents a collective expression of self-assertion, against the otherness.