Neoliberal emotion and affectivity in Byung Chul Han

A rereading of Jean Baudrillard

Abstract

The contemporary condition delimited by the technologies and the virtual environment that they generate, under the framework of neoliberal forms that are not only of the economy but of a vision of the world, generate an impact on the affective and emotional order in particular. Han’s thinking and Baudrillard’s work are enlightening for diagnosing and analyzing contemporary phenomena, particularly a new affective order with unique characteristics.