La programación de la radio del Valle de México en el 2003

Abstract

This panoramic overview of radio programming in the Valley of Mexico during the first half of 2003 emphasizes the characteristics whereby it can be seen as a structure composed of certain formats and discursive fields and dominated by the commercial broadcasting model. The use that the metropolitan radio stations make of this model is so abusive that it fails, in that it reaches only a third of its potential audience and a minimal percentage of advertisers.